its Not Just Good..

Client
Good Good Burgers

About
Good Good Burgers is a neighbourhood burger shop in Melbourne’s west serving hand pressed burgers made with care. Inspired by 90s diners and Aussie tuck shops, it’s a playful, nostalgic space where every detail, from logo to pickle, feels considered and familiar.

Photos by Jonathan Yap

CREATIVE DIRECTION / BRAND IDENTITY / MERCHANDISING / SIGNAGE / PACKAGING

Good Good Burgers is a westside gem born from the creative minds behind the former crowd favourite, Souv Baby. Owners George Tawil and Isaiah Inocencio turned their Mitchell Street space into a 90s inspired burger joint with a focus on craft, quality, and a little nostalgia.

When creating the brand, the concept was simple, it couldn’t just be good, it had to be good good. Drawing inspiration from classic American diners and old school tuck shops, the design carried that energy across every touchpoint, from signage and furniture to merch and grease paper.

The visual identity needed to feel playful yet timeless, blending the phonetic rhythm of the name with a retro aesthetic that felt instantly familiar. What emerged was a brand that celebrates simplicity done well, a burger shop where every detail, from logo to pickle, is considered with care.