ARAW GOLF
CREATIVE DIRECTION / BRAND IDENTITY / PHOTOGRAPHY / VIDEO / GRAPHIC DESIGN
Araw Golf was created to redefine what it means to be a golfer in Australia. Instead of focusing on tradition or pedigree, the brand celebrates everyday players who love the game but never felt like they belonged in its old world image. The name “Araw araw,” meaning “everyday” in Tagalog, reflects both heritage and inclusivity, a reminder that golf can be approachable, social, and for everyone. The identity blends culture, sport, and community, positioning Araw Golf as a new voice in Australia’s evolving golf scene.
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